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The Greenlight Method 

A Proactive Consent-Based Approach to Major Giving

Meet more major donors now

year-end major-gift launch for charities

When a donor is already values-aligned, all they need is a green light and a clear path to give.

Free 30-minute call to filter Canada’s 2025 new foundations and leave with your qualified major donor list and outreach letter.

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Qualify more, ask early, close often.

Major giving has changed

How charities used to do it vs what works now

Old Way

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New Way

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Classic Model → The Funnel

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Hierarchical, top-down model with presumed entry at the bottom

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Assumes donors “graduate” upward into major giving over time

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Focuses on funneling everyone through the same progression

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Treats major donors as the end of a long cultivation process

Modern Model → The Field

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Omnidirectional, donors can enter from anywhere

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Major donors don’t need to start small, they can begin big and stay big

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Defines a flexible ecosystem you can weave and expand, not a rigid ladder

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Designed for flow and readiness, not hierarchy and waiting

Designed for Canadian registered charities, works anywhere good fundraising does.

Free 30-minute call to get your qualified new major donor list + outreach letter.

This isn’t a discovery call, it’s a build-something-useful call. 

Strike-Day

QR Code WIN

 

"During the Canada Post strike end of last year,

I made a list of local private foundation directors and hand-delivered mail to their homes.

 

One of them scanned the printed QR code and

made a major gift by credit card

online that same day." 

Takeaway → Precision-targeted hyperlocal direct mail

can convert immediately into online major gifts,

even during a mail strike.

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Timing makes a difference

"50% of charities receive a majority of the annual donations in the last quarter of the year - from October through December."

Be the first to reach new foundations 

FREE CALL → In 30 minutes together we will filter Canada's 2025 new foundations using the Green Light Method, you leave with a new qualified major donor prospect list and a ready-to-send outreach letter.

Every new foundation is a potential donor,

get in before anyone else does.

You’ll leave the call with new foundation major donor prospects and the letter to reach them first.

Get 1 year of major-giving progress in 3months

GREENLIGHT METHOD

Launch-with-you Major-Giving Push

Stop Waiting for Introductions, Start Reaching New Major Donors Today.

Market Stall Major Donor

"While tabling at an artisan market, a casual initial in-person conversation became an invitation to connect on social media. The contact turned out to work with the social impact team of a corporate foundation.

 

That chance encounter became a lead for an annual

major gift and employee volunteer commitment."

​Takeaway → Every public event is a potential

major donor lead-gen moment.

Ask early, honour consent, let donors choose the pace.

Free 30-minute call to filter Canada’s 2025 new foundations and leave with your qualified major donor list and outreach letter.

Immediate value guaranteed

We train your team while launching outreach, so momentum sticks

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The Stand-Up Marathon

 

"While canvassing on a downtown campus street, I recognized a popular comedian and stopped him in his tracks with a quick pitch.

 

He agreed on the spot to do a fundraising dare for the campaign, and the next month raised over $25,000 by streaming a 24-hour standup marathon."

 

Takeaway → Spotting opportunity and asking quickly

can trigger outsized impact.

Eric Shinn, 

Fundraising Expert

"It’s not about knowing the right people anymore—it’s about reaching values aligned new people. Even one yes can transform your fundraising results."

25 yrs of experience

The Hospital Door Knock

"Canvassing door-to-door for a hospital capital campaign, I cold knocked

on the home of a family tied to one of the construction firms working on the build.

 

I gave them the same pitch as anyone else—no special treatment. They followed up

with a significant gift and explicit thanks for approaching them

like people in the community, not prospects." 

Takeaway → Authentic, equal-handed outreach builds

trust and inspires generosity.

“I've learned so much from Eric and my career in fundraising would not be where it is without his guidance as a Senior Manager. He's not only great at the art of fundraising, but has an extraordinary ability to build great connections with his teams and donors. He's an empathetic and caring soul who believes in changing the world for the better. He's also just a great guy to have around the workplace.”

Iain Conlon

Senior Fundraising Manager, Public Outreach Canada

 Quick Case Study → Mid-Sized Charity 

6-Week Year-End Snapshot

150 prospects · 25 replies · 12 calls · 3 major gifts · 3 pledges

No major-gift officer. Gifts before year-end, plus warm leads for next year.

Here’s How to Find Major Donors

YOU HAVEN'T MET YET!

A repeatable way of finding aligned major donors 

Free 30-minute call to filter Canada’s 2025 new foundations and leave with your qualified major donor list and outreach letter.

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The Hidden Foundation Find

 

"I came across a newly incorporated family foundation on

the CRA site with no giving history. My cold outreach got a “we’ve already spent our money” reply. I sent back a simple thank-you and the next message was, “Actually, we found some.

 

That turned into a five-figure donation and, the following year, a three-year pledge at an even higher level."

 

Takeaway → Smart research and persistence can uncover

hidden funders who are mission-aligned

and grateful to be found.

The Prospecting Mindset

From Funnels to Fields

Move from slow, permission-gated prospecting to a respectful, high-reach discovery process. Disqualify quickly, focus where momentum builds, keep consent front and centre.

Old Way → The Funnel of Permission

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Start with a small, “safe” list of known names

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Ask carefully, only after “earning the right”

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Burn hours researching who might say yes

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Qualify slowly, one relationship at a time

Result: Fewer conversations, slower learning, missed major gifts.

New Way → The Field of Discovery

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Begin with the full map of potential donors

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Assume permission to ask, offer an opt-out

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Let data, responses, and patterns reveal true fit

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Disqualify fast, focus where momentum builds

Result: More reach, faster signals, respectful conversations that surface ready major donors.

Free 30-minute Call—leave with a vetted major donor prospects list and a ready-to-send outreach letter.

Don’t wait for next year’s giving cycle—act before other fundraisers do.

"Almost half of nonprofits start their year-end fundraising marketing outreach in November, with another third launching in December."

Timing is everything

Most giving happens OCT to DEC

so line up new meetings and make respectful asks now

The Million-Dollar Multi-Touch

 

"A classic case showing what it often takes to land a new donor meeting from cold outreach involved following up with three phone calls, three emails, and a mailed letter over three months.

 

That steady rhythm led to a phone meeting, then an email invite to submit a funding request, then an invite to make a million-dollar in-person pitch."

Takeaway → Major gifts often take layered, multi-channel

touchpoints to unlock high-stakes in-person

solicitation opportunities.

The Two-Minute Lifetime Donor

 

"During a monthly campaign, a homeowner in a wealthy neighbourhood invited me in. My 20-second pitch about the urgent need for recurring gifts led to an immediate four-figure annual commitment, spread across monthly donations.

 

Three years later, he remembered me, confirmed he was still giving monthly, and pledged to match that same support to an adjacent charity."

 

Takeaway → A clear, concise ask can spark loyalty that lasts

for years and spreads across causes.

Who is GREENLIGHT METHOD for?

Measurable outcomes

Everything you need to find, ask, and book major donors this quarter.

Free 30-minute Call—leave with your own list of new foundation prospects and a ready-to-send outreach letter.

Delivering value across budget categories

Frequently asked questions

Ideas that Move Big Donations

Insights for major-gift growth

Signal, Not Noise

We collaborate with trusted nonprofit tools to speed up setup, training, and results

Software Partners

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Keela is our go-to Donor Management System for clean data, tracking, and reporting

Fundraise Up powers high-converting online giving.

We are platform-neutral, we work with what you already use, and your data stays yours.

Partnerships simply mean faster support, smoother integrations, and best-practice configurations for your team.

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Contact

Vancouver BC Canada 

1-250-653-0016

  • LinkedIn

Looking forward to connecting!

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